Senior Marketing and Projects Manager

What if you could lead groundbreaking projects and campaigns that redefine how people interact with the arts? Welcome to Rambert.

Join the friendly, dynamic and ambitious Audiences’ team as Senior Marketing and Projects Manager and play a pivotal role in shaping Rambert’s Fanbase strategy. Lead on innovative projects and manage campaigns from concept to execution, ensuring they resonate meaningfully with our diverse audience. Your work will directly contribute to expanding Rambert’s reach and ensuring our bold vision and our laser-focus on our fans remains at the forefront of everything we do.

Rambert is the UK's leading contemporary dance company, known for its innovative and boundary-pushing performances. With a rich history dating back to 1926, Rambert combines artistic excellence with a commitment to nurturing new talent and engaging diverse audiences. The company is dedicated to creating and presenting bold, new works that reflect the world today.

At Rambert, everything starts with diversity and inclusion. We want to make it crystal clear – this job description is a reference guide, you don’t need exact direct experience and we are committed to meet our best applicant’s needs and flex the specifications to do so. We WANT to hear how your skills and experience – whatever they might be – would benefit this role, the Audience’s team and Rambert. We are excited to read your horizon-broadening applications.

Find out more - Rambert Discovery Session – Fri 30 Aug, 10.30am

Curious and want to find out more about this role? Join this online session with Caroline Schreiber, Director of Audience, to learn more about the role, the interview process, and what it’s like to work at Rambert. Submit your questions in advance in the registration or simply come to listen in before applying. Register here.

Responsibilities

Campaign management

• Develop and execute comprehensive marketing campaigns for Rambert’s performances in London, the UK, and internationally, Rambert Plus, Rambert Works, Rambert Grades and other projects.
• Create plans using all channels with the aims to retain existing audiences and target new audience segments.
• Work closely with the Senior Marketing Manager (Partnerships and PR) to align communications and marketing plans.
• Work with agencies (e.g. AKA) and other third parties to deliver these campaigns.
• Set KPIs ensuring goals are clear and achievable.
• Compile, monitor, and analyse sales, data and audience reports, adjusting strategies based on findings to achieve objectives.
• Assess digital platform usage and data to amend strategies, ensuring Rambert Plus subscriptions are efficient and engaging.
• Write high-impact and resonating copy for brochures, websites, email marketing, and other promotional materials.
• Leverage our database and CRM to make data-driven decisions, requiring a high in-depth understanding of these tools.

Project management

• Oversee and manage projects that support Rambert’s strategic goals (such as database, brand or website development) ensuring they are delivered on time, within scope, and budget.
• Develop detailed project plans and monitor progress against targets.
• Manage and develop good working relationships with key external partners andagencies.
• Coordinate cross-functional internal teams to ensure successful project execution.
• Provide regular project updates to the Director of Audiences and other stakeholders.
• Data and insight with the support of the Director of Audiences, coordinate the gathering, analysis, dissemination, and adoption of insights from quantitative and qualitative data sources.
• Play an active role in developing new tools, systems, and platforms (e.g., CRM, G4A, websites).
• Ensure efficient use of our database and CRM to leverage data effectively in decision- making.

Budget and financial responsibilities

• Manage budgets: record of expenditure and income for all projects and campaigns.
• Assist the Director of Audiences in assessing spending and setting budget targets.
• Provide regular financial reports and updates to stakeholders.
• Evaluate financial performance of projects and campaigns, making adjustments as necessary to meet budgetary goals.
• Content production and brand management
• Line manage the freelance Digital Content Creator, guiding the production of relevant, on-brand content.
• Oversee outsourced graphic design and print or fulfill in-house graphic design needs (e.g., print and digital artwork for campaigns, promoter packs, press packs, recruitment packs, signage).
• Advise teams on the execution of Rambert’s graphic identity.
• Oversee the merchandise function with support from the Fanbase Coordinator.

General responsibilities

• Ensure all Rambert communications and content are actively anti-racist.
• Proactively support environmentally sustainable practices.
• Promote inclusivity and diversity within Rambert.
• Attend occasional staff meetings, training sessions, and other events outside normalworking hours as needed.
• Carry out any other reasonable duties as requested by the organization, in line with Rambert’s policies and procedures.

This job description serves as a guide to the nature of the work required for this position. It is not exhaustive or restrictive and does not form part of the contract of employment.

Knowledge, skills and experience

• Rambert comprises a team of highly skilled and committed people. All staff members are expected to contribute to the company’s success and engage in the life of the company.
• Marketing campaigns and project management.
• Proven experience in marketing campaign management within the arts or cultural sector including designing campaigns, setting objectives and monitoring, devising and implementing plans to reach audience and financial targets.
• Successful execution of strategic marketing campaigns including copy writing for different audiences, overseeing impactful assets creation, running social media, email, off and online / paid and earned media campaigns, and managing agencies.
• Understanding of principles of audience development, audience segmentation models such as Morris Hargreaves McIntyre’s Culture Segments.
• Experience managing transformative projects, including audience development, brand photoshoots, digital transformation or innovative marketing campaigns.
• Digital skills High proficiency in leveraging CRM systems and data analytics to inform decision- making, ensuring that insights drive actionable and impactful strategies.
• Experience in managing and optimising digital product such as website content and maintenance, online platforms, social media, ensuring engagement, efficiency and growth.
• Experience in leveraging social media to run campaigns and raise profile.
• Desirable experience in leveraging emerging technologies to reach goals.
• Desirable experience in using Patronbase and Klayio.
• Desirable experience of SEO and digital channel optimisation.

Leadership and management

• Experience in leading and mentoring staff and freelancers.
• Ability to collaborate with others and contribute to the organisation as a whole.

Communication skills

• Exceptional written and verbal communication skills, with the ability to articulate and advocate for Rambert’s brand and values in a compelling and inspiring manner.
• Strong interpersonal skills and willingness to work collaboratively, with the ability to engage and motivate diverse audiences and stakeholders.

COMMITMENT TO INCLUSIVITY: Deep commitment to promoting inclusivity and diversity, reflecting Rambert’s ethos of radical inclusivity and respect for all individuals. Understanding of and commitment to anti-racist and environmentally sustainable practices.

This post carries a probationary period of three months, during which time the notice period required by either party is two weeks. Subsequent to a satisfactory review, the notice period increases to two months. Some late evening or weekend attendance may be required. Should you work over the normal weekly hours, you will accrue time off in lieu (TOIL). We welcome and encourage applications from candidates who are under-represented in the creative industries.